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Product design is the process of creating a new product to be sold by a business to its customers. A very broad concept, it is essentially the efficient and effective generation and development of ideas through a process that leads to new products.
The best approach
In a systematic approach, product designers conceptualize and evaluate ideas, turning them into tangible inventions and products. The product designer's role is to combine art, science, and technology to create new products that other people can use.
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Design expression comes from the combined effect of all elements in a product. Colour tone, shape, and size should direct a person's thoughts towards buying the product. Therefore it is in the product designer's best interest to consider the audiences who are most likely to be the product's end consumers. Keeping in mind how consumers will perceive the product during the design process will direct towards the product’s success in the market. However, even within a specific audience, it is challenging to cater to each possible personality within that group.
The solution to that is to create a product that, in its designed appearance and function, expresses a personality or tells a story. Products that carry such attributes are more likely to give off a stronger expression that will attract more consumers. On that note, it is important to keep in mind that design expression does not only concern the appearance of a product but also its function. For example, as humans, our appearance, as well as our actions, are subject to people's judgment when they are making a first impression of us.
